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Social Media Marketing Strategies 1. Focus on Engagement More Than Audience Volume The first of social media marketing strategies is to value interaction. A large following is great for your business. But if most of this audience isn't really interested in your service and products, can you gain anything from them? Follower count can be a distracting metric that keeps you from existing and potential customers. Therefore, the focus should be on both growth and participation. 2. Build a Social Media Team Of course, one... more